Screw Finding A Niche | Rebranding

As a blogger, you’re told over and over again to find your niche. You can’t be successful or earn money from blogging without a niche, the blog posts say, even while the blogs themselvesare crying out for any kind of originality (no one specific in mind so not intending to throw shade, I’ve just read a LOT of posts on the subject). In the brief time I’ve been working on this blog I’ve written about diverse subjects including food, theatre, beauty, fashion and travel. The only connecting tissue between my love of books and bold lipsticks is me. And that’s all there needs to be in my opinion.

While branding myself as a specific book or beauty blogger might help with consolidating and refining my audience, that isn’t something I want to do or would encourage others to do. I love looking at my analytics and seeing the diverse group of people my blog attracts, and I’d rather write about what I’m interested in and not limit myself.

On that note, I’m rebranding! I feel like I’ve outgrown Spare Oom, originally chosen because it was a Narnia reference (so books) but is also closely linked with the Wardrobe, and thereby fashion – or at least that was my vague thinking while trying to come up with an original name in the space of ten minutes.

The new blog name will be B,Rambling, with a whole new URL, header, email – the whole shebang – named as such because that’s basically what happens on here. It’s me, Bethany, rambling. Keep an eye out for the full rejig towards the end of the month but no doubt you’ll see me shouting about it on social media as I’m pretty excited about it.

That’s all for now, but let me know if you think niches are important in blogging!

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  1. Heather McLeish
    November 15, 2017 / 9:46 pm

    Its sometimes great to have a specific niche but its not for me. As much as I love beauty, I also love talking about parenting, lifestyle, food, drink, etc. Good luck with the rebranding!Heather xox ||

    • Bethany
      November 30, 2017 / 4:30 pm

      Thanks so much for commenting! The rebrand seems to have been somewhat smooth but I'm mourning my DA! xxx

  2. Panty Buns
    November 16, 2017 / 4:45 am

    Without having any idea who they are, I can't imagine that whomever is telling us we should find our niches has a persuasive rationale for asking people to pigeonhole themselves. Then again, I've always been a little different. I think I tended to reject "common wisdom" from childhood because it is so often flawed and compromised by narrow-minded thinking. I agree with your view on your own blogging, and don't think we need to be restricted. My blog DOES have a niche, but I also do off-topic posts when I feel like it. The only disadvantage to name changes is if the URL and/or the platform changes affect links that are already out in the blogosphere. I like "Spare Oom", but I'd like B Rambling too. Commas don't work well in html links. I hope you'll let people know if you're changing your URL in addition to the blog name. I LOVE your sense of humour – your posts are a lot of fun to look at and read, Ms B Rambling! 😀 l

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